StackAdapt closes seed round with additional capital to help fuel StackAdapt's growth and help bring its scalable Native Advertising technology across the web.
Toronto, Canada, September 25, 2014 (Newswire.com) - StackAdapt builds programmatic native advertising technologies and broke into the forefronts of the ad tech innovation after their platform launch in March earlier this year. Merging two of the most progressive trends in digital advertising – native advertising and real-time bidding (RTB) technology – helped them achieve rapid growth to a team of 17 and the opportunity to work with some of the world’s most notable brands such as Ford, GE, Telus, Rossetta Stone and Songza.
This recent $900K seed round funding came from IAF (Investment Accelerator Fund), Slaight Communications, as well as debt from BDC (Business Development Bank of Canada). These funds are primarily aimed to fuel further growth and expansion of their development team in Toronto, and to support the growth of their satellite offices in New York and London.
It is no secret that virtually no one is clicking on banners. Banner advertising has been around nearly as long as the Internet itself, so it comes as no surprise that we all got really good at ignoring them.
With media consumption shifting online, media companies struggle to monetize their online properties due to poorly performing ad units. Adding mobile to the mix introduces a recipe for an online publisher to run a charitable organization.
Some of the most progressive technology companies such as Facebook, Twitter, and LinkedIn have embraced native advertising as the new emerging format of monetization. However, for non-technology focused media companies it is not scalable to build their own technology to sell their native inventory. StackAdapt introduces the technology that powers their capability to sell that native ad inventory at scale.
Unlike existing banner ad infrastructures that support only static imagery, StackAdapt’s technology is built to support responsive, dynamic units that vary from site to site, making the user experience seamless for everyone on the web.
With clients spanning 4 continents, StackAdapt’s scalable technology powers the programmatic native advertising ecosystem globally.
StackAdapt is headquartered in Toronto, Canada and offers a programmatic native advertising technology that helps publishers add another channel of monetization through non-banner advertising. Their cross-platform solution for in-stream responsive ads is built to address realities of the modern web that banner ads have never solved.
With access to one of the largest native advertising inventory, StackAdapt is a fully RTB (real time bidding) powered platform and a DSP (demand side platform) that helps brands scale content through advanced data targeting.
Director of Marketing