Fast Growing Native Advertising company bolsters its US presence by appointing new Director to head agency business development efforts.
Toronto, Canada, September 15, 2014 (Newswire.com) - StackAdapt brings Tony DeSena, former Director Ad Sales at Casale Media, to head up agency business development efforts in its newly opened New York, NY offices.
Tony brings a wealth of expertise in media and the programmatic world to help StackAdapt increase its technology adoption in the United States.
With his previous experience and success in the industry, Tony brings a focus on StackAdapt’s international expansion to better accommodate international clients’ needs.
Rapid adoption of StackAdapt’s Programmatic Native Advertising technology is due to its scalable, adaptable back-end that can be used by publishers and marketers across the globe.We are very excited for our continued growth in the global and US markets, and we are very happy to have an industry veteran such as Tony represent us in New York City.
Along with their offices in London, UK, headed by Lewis Chadwick, StackAdapt’s expansion to the US marks its 2nd international office opened this year. The company’s expansion is a means to bolster its already existing relationships with advertisers and publishers in the United States as well as assist in meeting the high demand and rapid adoption of its technology by advertisers and publishers alike.
StackAdapt is headquartered in Toronto, Canada and offers a programmatic native advertising technology that helps publishers add another channel of monetization through non-banner advertising. Their cross-platform solution for in-stream responsive ads is built to address realities of the modern web that banner ads have never solved.
With access to one of the largest native advertising inventory, StackAdapt is a fully RTB (real time bidding) powered platform and a DSP (demand side platform) that helps brands scale content through advanced data targeting.
Director of Marketing